With a company name like “Peek…Aren’t You Curious?” how can you resist having a looksie? Especially if you know that this particular online shop has some of the most stylish baby and kids clothes around.
Not enough to tear you away from the gossip blogs on your lunch hour? Think Liberty-print dresses with matching bloomers, tanks and soft cotton sweaters with subtle details (delicate ribbing, ruffled edges) often missing from children’s apparel. Suffice it to say that the brand’s founders, veterans of The Gap and Lucky Brand Jeans, totally know what they’re doing.
The moral: Letting curiosity get the better of you, as any Gawker-Perez-TMZ devotee knows, can be a really good thing.
Available at peekarentyoucurious.com.