These days, the limelight and a three-minute segment on national television can be just a YouTube video away. (Remember Southwest Airlines’ rapping flight attendant?) But living in a big city such as New York or L.A., where it’s not uncommon to trip over a camera crew or stumble through a film shoot on your way to pick up a quart of milk, we’re already used to being on the periphery of fame. And that can get you thinking: Maybe your precious progeny has what it takes to be the star of the next Gap ad campaign? You never know until you try.
Chris O’Shea is a photographer who has also spent years baby wrangling, styling and casting. (As a baby wrangler, she works with the child to ensure the photographer gets her shot.) Name a baby product or brand and O’Shea has probably worked for that company. The set vet offers some tips for parents looking to get their kids into the biz:
Understand the commitment: Having a child in modeling is a full-time job for the parent. It’s a lot of work, sometimes two or three shoots a day. Your child could go on 10-20 “go-sees” before booking a job.
Pick the right pics: Don’t send professional pictures to an agency (a la Teresa on Bravo’s The Real Housewives of New Jersey). Stick to snapshots in natural settings - birthday parties and backyard barbecues.
Oh, behave: When a casting director chooses a child for a modeling job, it’s not necessarily about beauty. Adaptability and a great personality count. Casting people want someone who charms them. They want a kid who is comfortable around strangers and in new situations.
Research agencies: Stick to reputable agencies such as Wilhelmina Models and Product Model Management. Note that any agency that requires you to pay to have their own professional photographers take pics is not a good agency.
Be realistic: Your motivations for getting your child into modeling (or acting) should be that it’s fun for her and she likes taking pictures. Don’t look at it as an avenue to fame and fortune. The majority of what kids do is print work. It’s the exception rather than the rule when a kid lands a bunch of commercials and actually makes decent money. Modeling gigs pay only $75-$100 per hour (then deduct the agency’s typical 20%). Hey, it’s still some nice change for the 529.
Realize size matters: Clients are often looking for kids who fit into the sample sizes, typically 3T, 5, 10 & 12. So if your little one is a size 4, she may be in a holding pattern until she hits the more bookable size 5.
Understand set etiquette: Don’t be a stage mom. Stay out of the way as much as possible. You can watch from a distance. Don’t probe people for upcoming jobs. Don’t chat up the client.
Know when to fold: If your child isn’t enjoying the business, stop. Let your kid be a kid, meaning don’t have her skip birthday parties, playdates, etc. to attend go-sees and jobs.
Visit chrisosheaphotography.com.