Flashback three decades or so to when you bought your first training bra. Many of you will remember feeling awkward and embarrassed (and just plain clueless). Shopping for nursing bras and breastfeeding accoutrements is no different. So a little discretion is in order.
Be thankful for the anonymity Internet shopping provides. The online counterpart to Yummy Mummy, a “breastfeeding emporium” on Manhattan’s Upper East Side, just launched. You can shop the company’s well-edited selection of nursing tops, bras and accessories from the privacy of your own home. YM stocks those hard-to-find, extra parts for Medela and Ameda pumps, plenty of creams and other concoctions for postpartum care as well as stylish lines of nursing shirts that will make you proud to be ditching your well-worn maternity wear. YM also carries Milk Bands nursing bracelets to help you keep track of which side is on deck next - right or left. The Belly Bandit, an abdominal compression binder designed to help you get your pre-baby body back, is also available at Yummy Mummy.
Milk it.
Visit yummymummystore.com.