Getting back into the workforce after “opting out” to raise a family is hard enough. Trying to do it in the worst economy since the Great Depression, with the unemployment rate hovering around 10%, is more daunting than trying to fit into your skinny jeans post-pregnancy.
Enter MYOB Moms, formally known as Mind Your Own Business Moms. It’s a New York-based company dedicated to helping mothers who opted out of the workforce stay connected to the professional world and explore career possibilities. MYOB Moms founders and career advisors, Barri Waltcher and Pamela Weinberg, are like your ultimate real-world, job-search app. (They’re not simply going to tell you to network by joining your alumni group.) In Part I of their interview with UB, they tell us how becoming social media savvy is crucial to retaining your professional identity and searching for and landing a job.
GET STARTED, GET SOCIAL
You’re most likely already on Facebook. Get yourself on Twitter and LinkedIn as well. Social media allows you to stay connected with your former colleagues and stay current on their career tracks (what companies they’ve moved on to) and what’s going on in the workplace.
LINKEDIN, THE MISSING LINKS
Waltcher and Weinberg say if you’re going to choose one social media network for your job search, go for LinkedIn. The more connections you have, the bigger your contact universe is.
*Try searching for the job you’re targeting, say, “brand marketing.” You’ll be shocked to see how many people you know and how many of those people are connected to your contacts. A true “six degrees of separation.”
*Ditto for doing a LinkedIn search for a specific company. Another “six degrees” moment.
*Corporate Web sites tend to be static, meaning they’re not frequently updated. Not true on LinkedIn. Companies typically have a person or team of people dedicated to updating profiles on the various social media sites. LinkedIn lists recent hires and departures, job postings, number of employees and a breakdown by gender of those employees. The info. puts you in-the-know and makes you current.
*Latch on to a “super connector,” someone with at least 500 connections. It’s an easy way to widen your contact base. Super connectors often have great profiles, so check them out to get ideas for your own.
*Have the right key words in your profile so your name will come up in employers’ searches.
*Your profile should also have a picture and recommendations.
*Join a lot of groups. You can directly contact anyone in your groups.
TWITTER TWEET BEAT
Following a company on Twitter can make you appear incredibly knowledgeable when you go for an interview.
*You’ll be up-to-date on the absolute latest developments in the industry and at the company. You’ll know that, say, the FDA approved a major new drug the day before.
*Companies often tweet job postings.
*Listorious.com will tell you who the major tweeters are in every major category. So you’ll know whom to follow in the cosmetics industry, etc.
FACEBOOK & CAPITALIZING ON YOUR FACE TIME
Facebook is a great personal branding tool.
*Tell people about an article you’ve just published or a speaking engagement you have.
*A lot of people you’re friends with on Facebook aren’t your LinkedIn connections. So you’re able to cast a wider net and network with additional people.
*Update your status to let people know that you’re looking for a job and the kind of job you’d like. (Just as with LinkedIn, you can set the privacy settings so your boss won’t see.)
Next Tuesday, we’ll run Part II of You 2.0 with MYOB Moms. Although based in New York, Waltcher and Weinberg are available for phone or Skype consults with those living outside the area. Visit myobmoms.com.