Every parent worries about who can find their kid online. But Geoffrey Arone, co-founder and co-CEO of Internet monitoring service SafetyWeb, says that what can be an even bigger concern in the fullness of time is not who can get to your kid, but the traces of himself he leaves behind.
“This is the first generation of kids growing up with a log file,” says Arone. “You wouldn’t believe the things you can find about kids, just doing a Google search. If they won the spelling bee, if they played on a sports team, it’s out there. And so are networking profiles from years ago that they set up and forgot about.”
It’s a parent’s nightmare: what if on these old profiles, something your kid said or did comes back to haunt her later?
With such concerns in mind, Arone and company set up SafetyWeb to chaperone kids in a unique way. When parents visit SafetyWeb, they type in their kid’s email address. SafetyWeb then searches social networking sites for your kid’s profile, and for activity. If your kid uploaded a photo to Flickr, you’ll know. If your child made a new friend on Facebook, you’ll see it. Parents who decide to join SafetyWeb ($10 a month, $100 a year), get regular reports on what their kids have said and done online. Everything that’s in the public domain (not hidden away behind some kind of password), is visible, and anything that might concern parents, such as text containing curses, or Facebook friends whose profile reveals them to be much older than your child, is flagged in the reports sent to parents.
It’s not an invasion of privacy: The only things parents can see are what’s public. SafetyWeb won’t capture texts sent from your tween’s phone, and you won’t be able to see her email. SafetyWeb is about giving parents the knowledge they need to guide their kids through the Internet’s wilds.
“We can’t guarantee your kids won’t make mistakes, but if it’s in the pubic domain, we’ll find anything risky to your child’s safety, privacy, or reputation,” says Arone.
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