Baby naming is a perennial hot topic both on the UB boards and in parenting media in general, but it wasn’t always so. There was a time when babies were named after saints or dead relatives, not given nonsense backwards names (Nevaeh??) or last-names-as-first-names or brand names of alcohol or automobiles. What, pray tell, started this tidal change away from Mary and towards Beckett? Name maven Laura Wattenberg, author of the Baby Name Wizard, has some ideas in the Washington Post.
The Internet, with its emphasis on unique user names, got people thinking in terms of individuality: “A century ago, one Amelia Jenkins might live a few towns from another Amelia Jenkins, and they would neither know nor care. But on the Web, we’re all next-door neighbors. Prospective parents of an Amelia Jenkins now type the name into Google or Facebook and freak out. They find dozens of Amelia Jenkinses. The name is ‘taken.’”
The other force was the advent of the Social Security list of the most common names on newborns’ Social Security number applications, which began in 1997 thanks to actuary Michael Shackleford. “The result of all this,” writes Wattenberg, “has been a sort of reverse arms race, with parents across the country desperate to make sure that their chosen name doesn’t come out too near the top. Half a century ago, 39 percent of all babies born in this country were given a name in the top 25. Today that number is down to 16 percent.”
Ironically however, the rush to distinguish your kids’ names leads them to be more similar to each other than distinctive old-fashioned names like Alice, Thomas, Frederick, and Dorothy. Today’s namers favor lots of vowels, particularly long vowel sounds (Owen, Ava), and ending boys’ names with the letter N: “Call it lockstep individualism. Instead of a classroom with two Williams and two Jameses, today we have one Aydin, one Jaden, one Braedon and one Zayden — not to mention a Payton, a Nathan and a Kaydence. In our rush to bless our children with uniqueness, we’ve created a generation that sounds more alike than ever.”

