Each time you venture outside your 5-block radius there’s a new boutique to be seen. Below is a roundup of some of the season’s new shops to explore, no matter what your “type.”
For Prepsters: The new Lilly Pulitzer store, located in a limestone row house on the UES — the first of its kind in the 212.
1020 Madison Ave. (bet. 78th & 79th St.), 212-744-4620.
For Francophiles: Petit Bateau’s revamped Madison Avenue flagship that features vignettes from daily family life, baby bath included.
1094 Madison Ave. at 82nd St., 212-988-8884.
For Beauty Junkies: The first NYC outpost of Bluemercury gives Sephora a run for its money — check out the booty for new moms and babies.
2305 Broadway at 83rd St., 212-799-0500.
For Old-Schoolers: After touring the studio at the South Street Seaport’s Little Airplane Productions, stop by the general store for classic kids’ toys.
207 Front St. (bet. Beekman & Fulton St.), 212-965-8999.
For Ladies Who Luxe: Roses and orchids mix well with Hermes scarf pillows and cashmere throws in the West Village at Grove New York.
617 Hudson St., 212-673-8300.


