Two weeks until Black Friday and the start of the holiday shopping season. And this year, despite all of the empty storefronts throughout the city, we’ve got a number of new children’s boutiques helping to prop up the local real estate market. Here are some of our faves to keep in mind after turkey day:
Lemonade
Former preschool teacher Maggie Eigen brings us a store that will quench your thirst for kids’ duds that are stylish without being too trendy. Chase ‘N’ Sky Hawaii, L.A. Made, Hiho Batik, Kule and Oeuf are some of the lines this cozy, little Lexington Avenue store carries. Lemonade’s well-edited collection is perfect for everything from playdates to preschool interviews. Eigen also stocks a nice selection of accessories for newborns on up (note to self: check out the burp cloths). For the zip code, Lemonade’s prices are pretty sweet.
Lemonade, 1038 Lex. Ave. (at 74th St.) 212-585-4371
Crewcuts
With clothes featuring a modern, preppy aesthetic, J. Crew Junior should feel right at home on the UES. The 2200-square foot Madison Avenue store has all the understated, polished staples we’ve come to expect from Crewcuts plus a whole lot more. The Dressed-Up corner is a treasure trove of formal party dresses for those getting ready to hit the holiday party circuit.
Crewcuts on Madison, 1200 Madison Ave. (at 87th St.) 212-348-9803, jcrew.com.
Baby CZ
Carolina Zapf recently launched her first brick-and-mortar store to showcase her classic lines for babies and kids, including the luxury two-ply cashmere pieces for which she is known. Now you, too, can get in on the act; Zapf has just started a line of cashmere sweaters for women.
Baby CZ, 820 Madison Ave. (bet. 68th & 69th) 212-288-8030, babycz.com.
Bundle
A Soho boutique where the clothes won’t cost you a bundle. Boutique owner and former Wall Streeter Allison McCullough stocks chic brands, including Acoustic, Neige and Velvet & Tweed, that don’t give off that been-there-done-that vibe. Be sure to ask about Bundle’s concierge service.
Bundle, 128 Thompson (bet. Prince & Houston), 212-982-9465, bundlenyc.com.


