Not for your little one the harsh dyes and artificial fabrics you’ll find at the cheapie clothing stores like Target and Old Navy. No, your baby will be swaddled in the softest natural fabrics, preferably those featuring gender-neutral designs and simple graphics. San Francisco designer Rachel Pearson has the number of all the progressive parents in the Bay Area, crafting clothing under her Speesees label that’s almost fiendishly cute and high-minded.
Pearson began her line with organic cotton onesies a few years back and kept expanding, to pants, t-shirts, hats, dresses, and bibs, even a few toys. Everything is colored with low-impact dyes and easy on the eye: uncluttered shapes, sophisticated colors, nothing cloying or tacky. Baby kimono onesies are easy to wrap and unwrap on a squirming infant in need of a change; baby yoga pants are loose enough to comfortably accommodate the cloth diapers many hipster parents prefer. This is the kind of clothing that you hang on to for baby #2 or #3, or reluctantly pass on to your friends, telling them “This was my favorite onesie.”
You can buy Speesees clothing at various San Francisco boutiques, like Ladybug Ladybug in Noe Valley, or at Rainbow Grocery and Whole Foods stores, but once you get addicted you’re going to need to visit the Speesees store, 2325 Third Street (at 20th Street), Suite 342, San Francisco. Call 415-552-5808 or visit speesees.com.

